Top 5 Beauty Retail Apps on Android in Sweden: Q2 2023

During the second quarter of 2023, the beauty retail sector on Android in Sweden saw varying performance trends across the top five applications. Data from Sensor Tower provides insights into the weekly downloads and active user metrics for each app.

Sephora - Make-up, Beauty experienced a notable increase in weekly downloads, peaking at around 1K in late April and mid-June. Active users also saw a significant rise, starting at 234 in late March and reaching approximately 1.5K by the end of June.

LOOKFANTASTIC -Beauty Shopping maintained a relatively stable download rate, fluctuating between 33 and 57 weekly downloads. The active user count slightly declined over the quarter, starting at 596 and ending at 477.

Lush Fresh Handmade Cosmetics showed modest download numbers, consistently staying below 50 per week. Active users followed a similar trend, with minor fluctuations around the 35 to 42 range.

BEAUTY BAY had lower download figures, with peaks barely reaching above 14 downloads per week. Active users remained relatively stable, averaging around 99 to 123 throughout the quarter.

Finally, Nykaa Fashion – Shopping App demonstrated low download activity, with weekly downloads peaking at 18 in early May. Active users showed a minor increase, starting at 51 in late March and peaking at 67 in early May before stabilizing around 58 by the end of June.

These insights into the performance of top beauty retail apps in Sweden during Q2 2023 highlight the varying levels of user engagement and download trends. For more detailed analytics and insights, visit Sensor Tower.